Our Company

 

At Dusk Beauty, we don’t define beauty — we let you define yours.
We celebrate every shade, especially the rich, radiant hues of dusky skin. Our journey began with a bold step: launching our first signature product — a high-performance liquid lipstick crafted specifically to complement and enhance deeper skin tones.

We believe beauty is more than just skin deep — it’s self-expression, confidence, and authenticity. Born from a passion for inclusivity in beauty, our mission is to ensure that individuals with medium to deep complexions finally feel seen, celebrated, and empowered.

Our feather-light, long-lasting liquid lipsticks are thoughtfully curated to provide rich pigmentation, smooth application, and shades that pop beautifully on dusky skin. Whether you're going bold or keeping it effortless, our products are designed to help you own your glow — unapologetically.

Vision

To redefine beauty standards by creating a world where everyone — especially those with deeper skin tones — feels empowered, celebrated, and confident through inclusive, high-quality makeup products like our hero liquid lipsticks.

Mission

  • To curate high-quality, inclusive makeup, starting with our signature liquid lipsticks for dusky skin, that cater to all complexions.
  • To empower individuals to embrace their unique beauty with confidence and pride.
  • To promote diversity, representation, and inclusivity in the beauty industry.
  • To innovate continuously, listening to our community and adapting to their evolving needs

Core Values

  • Inclusivity: We believe beauty comes in all shades. Our products — especially our liquid lipstick range — are crafted to flatter medium to deep skin tones and ensure everyone feels seen.
  • Confidence: We inspire self-love and bold self-expression through colors that enhance and amplify natural beauty.
  • Quality: Every formula is developed with premium ingredients for lasting comfort, pigment, and performance.
  • Innovation: We stay ahead of trends and listen deeply to our community to bring fresh, relevant, and inclusive products to life.
  • Sustainability: We’re committed to ethical practices and eco-conscious packaging that’s kind to both skin and planet.