Our Company
At Dusk Beauty, we don’t define beauty — we believe you do.
We celebrate every shade, especially the rich, radiant hues of dusky skin. Our journey began with a bold vision: to create high-performance makeup that truly complements and enhances deeper complexions. What started with our signature liquid lipsticks has now grown into a thoughtfully curated range of inclusive beauty essentials — including our versatile Lush Glow Lip & Cheek Tint.
For us, beauty goes beyond appearance. It is self-expression, confidence, and authenticity. Born from a passion for inclusivity, Dusk Beauty was created to ensure that individuals with medium to deep skin tones feel seen, represented, and celebrated in an industry that often overlooked them.
Our products are designed to deliver rich pigmentation, seamless blendability, and long-lasting comfort. From bold statement shades to soft everyday hues, every formula is crafted to enhance your natural beauty — never mask it. Whether it’s our high-performance liquid lipsticks or our lightweight, hydating Lush Glow Lip & Cheek Tint, each product is made to help you embrace your glow with confidence.
Vision
To redefine beauty standards by creating a world where everyone — especially those with deeper skin tones — feels empowered, celebrated, and confident through inclusive, high-quality makeup.
Mission
To curate high-quality, inclusive makeup that caters to all complexions, with special attention to medium and deep skin tones.
To empower individuals to embrace their unique beauty with confidence and pride.
To promote diversity, representation, and inclusivity within the beauty industry.
To continuously innovate by listening to our community and evolving with their needs.
Core Values
Inclusivity
Beauty exists in every shade. Our products are thoughtfully created to flatter medium to deep skin tones while remaining versatile for all complexions.
Confidence
We inspire bold self-expression through colors and formulas that enhance and amplify natural beauty.
Quality
Every formula is developed using carefully selected ingredients to ensure lasting comfort, rich pigment, and superior performance.
Innovation
We stay inspired by our community, continuously creating relevant, modern, and inclusive makeup essentials.
Sustainability
We are committed to responsible practices and conscious choices that are kind to both your skin and the planet.